Chart the AI Waters
The honest guides, before you buy anything
We'd rather you read these before you talk to us — or to anyone selling AI. Each one gives the same plain treatment: what's real, what's hype, and what it costs.
Can AI build my website? Honestly — yes, sort of, and the details matter. Our guide to whether AI can build your website covers what ChatGPT-built sites do well, where they quietly break, and when AI plus a developer beats either alone.
AI content and SEO Worried that using AI for your website copy will get you buried in Google? Read the truth about AI content for business websites — what Google actually penalizes, and what makes AI-assisted content work.
Showing up in AI answers More of your customers get answers from AI Overviews and chatbots than ever click a blue link. Our AI search optimization guide covers what actually helps you get cited — and the guarantees that are pure wind.
Ready to add one? If you already know you want an assistant on your site, adding ChatGPT or Claude to your website walks through what a real build involves, what it costs, and the pitches to walk away from.
Chatbots, honestly The most common AI pitch a business gets. Before you sign up for one, read when a chatbot is worth it for a business website — including DIY widget options we don't sell and typical costs for both routes.