Ask what it knows "Where does the assistant get its answers?" is the whole ballgame. The right answer names your content — your pages, price sheets, policies — and a process for keeping it current. A shrug means it's guessing with the public internet.
Ask what happens when it doesn't know A well-built assistant says so and collects the visitor's details for a human, rather than improvising an answer about your prices. The failure mode matters more than the demo.
Ask whether you even need one Not every site does — low traffic or a handful of simple questions is often better served by a good FAQ and contact form. Our guide to when a chatbot is worth it for a business website covers that honestly, including DIY options we don't sell.
Ask who owns it Accounts, prompts, and the assistant's knowledge base should be yours, in your name — same rule as your website. This build is one piece of our broader AI integration services, and everything we build ships under that flag: your property, documented, no hostages.