Tampa Forge
Business logic your site doesn't have
Booking and scheduling, quoting calculators, service-area lookups, membership rules, approval steps — the parts of your operation that no off-the-shelf plugin models correctly.
Custom plugin development
Most WordPress sites end up carrying a stack of plugins bolted together to approximate one workflow, each with its own subscription, update schedule, and way of breaking. We build a single custom WordPress plugin that does exactly what your business needs — your code, your site, no license keys and no upsells.
A custom plugin isn't a bigger version of what's in the plugin directory — it's smaller. It carries only the features you asked for, which is why it loads faster, breaks less, and doesn't need a yearly renewal to keep working.
Booking and scheduling, quoting calculators, service-area lookups, membership rules, approval steps — the parts of your operation that no off-the-shelf plugin models correctly.
Push leads into your CRM, sync inventory or pricing from another system, post to your accounting software, pull data from a supplier's API — on a schedule, without anyone re-keying it.
Custom shipping and pricing rules, trade accounts, product configurators, order routing — WooCommerce extensions written against its documented hooks, not hacked into the theme.
We audit what's installed, find the four plugins and two paid add-ons doing one job badly, and replace them with a single plugin you own — usually cutting page weight and the annual bill along the way.
Custom Gutenberg blocks, custom post types and fields, and admin screens built so your staff can run the thing day to day without a developer on call.
A plugin you depend on went unmaintained, or two plugins fight every time one updates. We fix the conflict, or rebuild the feature you actually use as clean code you control.
We work out exactly what the plugin has to do, what it connects to, and who uses it — then quote a fixed price before any code is written.
The plugin is built and tested against a clone of your real site, so nothing lands on your live site until you've clicked through it yourself.
Activated on production during a quiet window, with a rollback ready and the workflow verified end to end before we call it done.
You get the source, the git history, and a README in plain English. Keep us on maintenance or hand it to another developer — either works.
If a well-maintained plugin already does the job, install it — we'll tell you so, for free, rather than quoting a build you don't need. Custom development earns its keep when you're paying subscriptions for one feature out of forty, when three plugins are stacked to fake one workflow, when the plugin you rely on has been abandoned, or when what you need doesn't exist as a product at all. Those are the cases worth building for.
A custom WordPress plugin is a small piece of software written specifically for your site, adding functionality WordPress doesn't ship with — a booking flow, a quoting calculator, an integration with the software your office already runs. It installs and updates like any other plugin, but nobody else has a copy: it does only what you asked for, with no upsells, no license key, and no features you'll never touch. Custom functionality belongs in a plugin rather than the theme, so it survives a redesign.
Most of the plugins we build for Tampa Bay businesses land between roughly $1,500 and $6,000, depending on how much the plugin has to do and whether it talks to outside systems. A single well-defined job — a custom form that writes to your CRM, a shortcode that pulls live inventory — sits at the low end. A multi-screen admin interface with a third-party API, permissions, and reporting sits at the high end. We scope the work first and quote a fixed price, so the number you approve is the number you pay.
Use the off-the-shelf plugin when it genuinely fits — there's no prize for rewriting a contact form. Custom is worth it when you're stacking three or four plugins plus paid add-ons to approximate one workflow, when you're paying yearly subscriptions for one feature out of forty, when the plugin you rely on has been abandoned by its author, or when what you need simply doesn't exist as a product. Fewer moving parts means a faster site, a smaller security surface, and fewer things that break on update day.
It shouldn't, and that's largely a matter of how it's written. We build against the documented WordPress hooks and APIs rather than poking at core internals or another plugin's private code, which is what actually breaks sites on update day. Plugins we build are versioned in git, tested on a staging copy of your site before anything reaches production, and handed over with the source. If you keep us on a maintenance plan we test your plugin against major WordPress releases; if you don't, another developer can pick it up, because it's ordinary, documented WordPress code.
Yes. You own the code outright when the invoice is paid, and you get the full source, the git history, and a plain-English README covering what it does and how to configure it. There's no license key to renew, no phone-home, and no lock-in that forces you to keep hiring us — if you'd rather your in-house developer takes it from here, everything they need comes with it.
Tell us the workflow you're trying to run, and we'll tell you honestly whether an existing plugin covers it — or scope a custom build at a fixed price.
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