Tampa Forge

WordPress redesign

A WordPress redesign that fixes what's underneath.

A new look on top of the same thirty-plugin install buys you six months. We redesign WordPress sites by replacing the page-builder soup with a custom theme and the plugin stack with plugins built for your workflow — while keeping the URLs and rankings you've already earned.

Signs It's Time

When a website makeover is worth it

Not every site needs one, but the tells are consistent. If two or three of these sound like yours, a redesign will usually pay for itself — and if it won't, we'll say so before you spend a dollar.

Dated & off-brand

It looks old and no longer fits the business

The design reads like the year it was built, and the company has moved on — new services, new pricing, a sharper story — while the site still describes who you were three owners of the business ago. When your storefront and your website disagree, customers trust the older one less.

Broken on phones

It isn't mobile-friendly or it's slow

Most of your visitors are on a phone, and if they have to pinch, zoom, and wait, most of them leave. A site that's clumsy on mobile or slow to load bleeds customers quietly, and Google notices the load times too. Speed and mobile aren't polish anymore — they're the floor.

Hard to update

Changing a single line means calling someone

If you can't fix a typo, swap a photo, or post an update without a support ticket and an invoice, the platform is working against you. A redesign is the moment to hand you a site you can actually run yourself.

Not earning

It looks fine but generates no leads

The prettiest site in town is still a failure if nobody calls. When traffic comes but the phone stays quiet, the problem is usually structure and clarity — weak calls to action, buried contact info, a path to hire you that isn't obvious. That's fixable, and it's the whole point.

How a redesign runs

Rebuild the ship without losing the cargo

The goal is a modern site that keeps every ounce of value your current one has earned. Four steps, a fixed price agreed before we start, and no surprises at launch.

Bearing N — Audit

Chart what already works

We start with a speed and security audit and a hard look at what's earning its keep: your best-ranking pages, the URLs with backlinks, the content worth keeping. We redesign around your strengths instead of bulldozing them.

Bearing E — Scope

Fix the price before we build

You get a written, fixed-price scope that spells out exactly what gets rebuilt and what stays. No hourly meter, no "we'll see how it goes." See how we think about what a redesign costs before you commit.

Bearing S — Preview

See it live from week one

You get a clickable working preview early and give feedback while there's still time to steer. We keep your brand, colors, and voice unless you want them changed — the rebuild is under the hood, not a personality transplant.

Bearing W — Launch

Careful cutover with 301s

Every old URL gets mapped to its new home with a 301 redirect, so the rankings and links you've built carry over. We launch with no downtime and watch the search data closely through the first weeks live.

What a redesign changes

Redesign is a chance to clean house

The visual refresh is the part clients see. These are the parts that decide whether the new site is still fast in two years.

Theme

Custom theme, no builder

Your design hand-built for the block editor — no Elementor tax on every page load, no builder plugin to break on update.

Plugins

Fewer, better plugins

We audit what's installed, drop what nothing uses, and replace overlapping ones with a single custom plugin.

SEO

Rankings preserved

URL mapping and redirects planned before launch, so the traffic you have today survives the crossing.

Editing

Built for your staff

Block patterns and fields designed so your team can update content confidently without breaking the layout.

Redesigning a WordPress site?

Send us the current site and what's frustrating you about it. We'll scope the redesign — theme, plugins, and migration — at a fixed price.

No ransom required. First consultation is free.