Tampa Forge

WordPress for law firms

A WordPress site built for intake, not just credentials.

Firm sites win work at the intake form, not the attorney bio. We build WordPress sites for Tampa Bay firms and write the custom plugins behind structured intake, conflict-check routing, secure client areas, and a clean handoff into your case management system — without trusting client details to a generic form plugin.

Built for Small Firms

Your website is opposing counsel's first exhibit

Clients, referral sources, and even opposing parties will look you up before they ever speak to you. Every part of the site either builds the case for your competence or undermines it.

Credibility

Design that looks like a firm, not a template

Someone trusting you with a custody dispute or a business sale is screening for judgment. We design clean, professional sites — typography, structure, and restraint — that read as established even when the firm is just you and a paralegal.

Findability

Practice-area pages built to rank

Nobody searches “law firm.” They search “estate planning attorney Tampa” or “DUI lawyer St. Pete.” We build a substantive page per practice area with proper structure and schema markup, so each one can earn its own search traffic.

Intake

Intake forms that are discreet and dependable

An intake form that silently fails is a lost client you'll never know about. Ours are tested end to end, delivered over encrypted connections straight to your inbox, and deliberately brief — enough to run a conflict check, nothing that invites case details before a relationship exists.

First Impressions

Attorney bios and speed that respect the reader

Your bio page is often the most-visited page on a firm site, and a slow site says “disorganized” before a word is read. We write-in your credentials, bar admissions, and photo on pages tuned to load in about a second.

The Practice-Area Playbook

One page per practice area, or you're invisible for most of your work

The single biggest difference between law firm web design that brings in clients and design that just sits there is how the practice areas are handled. A bulleted “Our Services” list can't rank for anything; a substantive page per practice area can rank for each thing you actually do.

Why One Page Each

Every practice area is its own search

Nobody with a DUI charge searches for your firm name — they search “tampa dui lawyer.” Someone drafting a will searches “estate planning attorney st petersburg.” Google matches those searches to pages, not to bullet points, so a firm with five practice areas crammed onto one page is competing in five searches with one thin entry. Five dedicated pages means five real chances to be found.

What Goes On the Page

Answer the question before pitching the firm

A practice-area page that ranks — and converts — explains the legal question in plain language first: what the charge or dispute actually means, what the process looks like from first call to resolution, and who at the firm handles these matters. That's the page a worried person at midnight actually reads to the end. The credentials land harder after you've demonstrated you understand the problem.

The Keyword Map

Location × practice area is your real search territory

Your firm's findability is a grid: each practice area crossed with each community you serve. “Family law attorney Tampa,” “probate lawyer Clearwater,” “business litigation St. Pete” — each combination is a distinct search with its own searchers. We chart that grid with you at the start, so the site's structure covers the territory your practice actually serves instead of hoping one homepage catches everything.

Bar-Safe Copy

Written to rank without promising outcomes

Practice-area pages are advertising, and Florida's Bar rules don't bend for SEO: no guaranteed results, no “we win” framing, no manufactured urgency. Conveniently, that's already our house rule — we don't put promises we can't keep on our own site or yours. Pages that explain the law and the process clearly rank on substance, and substance is what the Bar has no quarrel with. Firms serving the public also ask us about ADA and web accessibility — a real and growing source of demand letters.

Questions Attorneys Ask

Frequently asked questions

Do you understand bar advertising rules?

We're developers, not your compliance counsel — but we build with the Florida Bar's advertising rules in mind: no fabricated testimonials, no “best lawyer” superlatives, no implied guarantees of results. That's convenient, because we don't put fake claims on anyone's website anyway. You or your Bar reviewer get final sign-off on all copy before launch.

Can potential clients send confidential details through the site?

The site runs entirely over HTTPS, and form submissions are encrypted in transit. We also keep intake forms deliberately short — name, contact, matter type — and add clear language that submitting the form doesn't create an attorney-client relationship, so sensitive details wait for a protected channel.

We're stuck in a legal-directory vendor's proprietary platform. Can you get us out?

Usually, yes. Rescue work is one of our core services: we rebuild your content on a platform you own, preserve your search rankings with proper redirects, and hand you every login. No more renting your own website.

Who writes the practice-area content?

Either works. Some attorneys want to write their own pages and have us structure and polish them; others give us an outline per practice area and review our drafts. Legal accuracy is always yours to approve — we make it readable and findable.

What does a small-firm site cost?

We quote a fixed price after a short conversation about your practice areas and what the site needs to do — before any work starts. No hourly meter, no scope creep, no surprise invoices. You of all people appreciate a clean engagement letter.

Plugin work for firms

What we build into firm sites

Legal intake has requirements a stock contact form plugin was never designed for. These are built custom, on your server, under your control.

Intake

Practice-area intake flows

Different questions for a PI case than for an estate plan — routed to the right attorney with the answers already gathered.

Screen

Conflict-check routing

Structured party and matter fields captured at intake so a conflict surfaces before anyone books a consult.

Secure

Client document areas

Logged-in areas for documents and status, built into WordPress with real permissions rather than an unlisted page.

Want intake handled properly on your firm's site?

Tell us how intake runs today and where it leaks. We'll scope the WordPress build and the intake plugin at a fixed price.

No ransom required. First consultation is free.