Hiring a developer
Anyone can install a theme and call it WordPress development. The difference between a developer and a theme-installer shows up two years later, in a site nobody can update. These are the questions worth asking — most of them about plugins and who owns the code.
A pretty portfolio and a low number are easy to shop on and tell you almost nothing about whether you'll be happy in a year. These four are what separate a web development company you can live with from one you'll be trying to escape.
The single most important question, and the one people forget to ask: when this is done, do you own the domain name, the hosting account, the code, and every login? Some shops register your domain under their own account and build on a platform only they can touch — so the "website" you paid for is really a rental you can be evicted from. Get ownership in writing before a dollar changes hands.
An hourly estimate that reads "roughly 40–60 hours" is a range that quietly becomes 90. A fixed quote puts the risk of the estimate on the builder, where it belongs. When you read a quote, look for what's included versus what's a "phase two" surprise: content, revisions, mobile, basic SEO, and launch should be named, not implied. Vague scope is how a $3,000 project becomes a $7,000 argument.
You should be able to see the real site working — on a staging link, in your browser — before you send the last payment. Anyone who wants the full sum up front and shows you nothing until it's live is asking for a trust you have no reason to give. Reasonable structure is a deposit to start and the balance at launch, once you've clicked around the actual thing.
Watch for: no clear answer on ownership; a "$500 website" that only makes sense once you spot the mandatory $99-a-month plan; pricing that's all hourly with no cap; a builder with no local presence, no real name, and a contact form that goes nowhere. Cheap up front plus locked-in and un-leaveable is the oldest trap on the water. The bill you can see is rarely the one that gets you.
Copy these and put them to every developer, freelancer, or agency you talk to — ours included. The good ones answer plainly and in writing. The evasive answers are the whole point of asking.
The answer you want is an unqualified yes, with the domain registered in your name and admin logins handed to you. "We manage all that for you" is not the same thing — it's a leash with a friendly description.
You want one number, or a clearly capped one, with the scope spelled out. If the honest answer is hourly, ask for a not-to-exceed figure and what happens when it's hit. No cap, no clear scope — no deal.
A yes, with a staging link and a sane deposit-then-balance structure, is normal and fair. Full payment before you've seen a working page is the ask of someone who's been burned by their own past work — or plans to burn you.
Built on standard, documented tools that any competent developer can pick up — or on a proprietary system only they understand? The first is a website; the second is a dependency. This is exactly how the DIY-or-hire decision should factor in who you'd be married to.
You want hosting in an account you control, on infrastructure you can migrate away from without permission. If moving your own site requires their blessing or a "release fee," you never really owned it — you were leasing your own front door.
Ask these on the first call. The answers tell you more than a portfolio does.
A good answer is a small number with reasons. A shrug, or a stack of premium plugins with annual licenses, is a warning.
The only acceptable answer is yes, with the source and the git history handed over. No license keys, no phone-home.
Builders are fine for some jobs, but the developer should be able to explain the tradeoff rather than defaulting to one.
If there's no staging environment in the answer, your site is the staging environment.
We'll answer all five in the first call, in writing if you want it. First consultation is free and there's no pitch attached.
No ransom required. First consultation is free.
Tampa Forge